e.l.f. Cosmetics
Delaware corporation
e.l.f. Beauty, Inc. is an American cosmetics brand based in Oakland, California. It was founded by Joseph Shamah and Scott Vincent Borba in 2004. The company sells bath and skin-care products, mineral-based makeup, professional tools, eyeliners, lipstick, glosses, blushes, bronzers, brushes and mascara. Its products are sold in 18 countries and in several stores, including Target, CVS, Sephora, and Walmart. Over half the company's sales come from its website, which is also as a social networking site with over two million members.
Source: Wikipedia · CC BY-SA 4.0
last observed
Activity Score
0
confidence 65 % · metrics-v1
Hiring Momentum 30d
—
not enough monitored evidence
Product Velocity
0
confidence 70 % · metrics-v1
AI Adoption
0
confidence 60 % · metrics-v1
Corporate Change Index
0
confidence 73 % · cci-v1
10 active sensors·3 observations·0 historical changes·0 structured events·historical coverage 100 %·observed since 2026-09-13
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