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Events/Marketing· Homepage redesign

Homepage materially redesigned (49 blocks changed, 25% of text)

Dunelm Groupdunelm.comGB detected

The Dunelm homepage was materially redesigned, with 49 blocks changed. The new layout features an 'AUTUMN' hero section and a 'SAVINGS' section highlighting discounts on products like the Scoville pan set and Fogarty mattress. A 'glow-ups' section and student offers are also now visible.

Evidence

Confidence
Likely70 %
Importance
59 / 100
Detected
15 Sept 2026 09:57 UTC
Surface
Homepage
Origin
hybrid· qwen3.6-35b-a3b-4bitqwen3.6-35b-a3b-4bit · prompt event-summarizer/v1 — LLM-enriched interpretation of a deterministic change
Tags
websitehomepage

Sources (1)

View block-level change diff →SensorCompany timeline

event evt_01M2J80VSSW216REJMP3C75Q23 · cluster cl_01M2J80VSTSPE8NMH9MBJP6QMC · change chg_01M2J80GZW0M300YRXG6CN2XZY · sensor sen_01M2FZBJZPSASZAMNMF7T17X98

Underlying change

major 0.74+21 / −27 / ~1 blockson homepage · 15 Sept 2026 09:57 UTCOpen block-level diff →
Structured payload & entities
{
  "payload": {
    "llm": {
      "model": "qwen3.6-35b-a3b-4bit",
      "repaired": false,
      "confidence": 0.95,
      "key_points": [
        "Hero banner promotes savings ending 12th Oct.",
        "Sections include 'AUTUMN', 'glow-ups', and 'SAVINGS'.",
        "Discounted items listed: Scoville pan set, Eve chandelier, Fogarty mattress.",
        "Student section offers 10% off with 'Uni life, sorted.' tagline."
      ],
      "prompt_version": "event-summarizer/v1"
    },
    "evidence": "text_diff",
    "sections": [
      "Menu",
      "Don’t miss savings on 1,000s of products! Ends 12th Oct. T&Cs apply. Shop offers",
      "AUTUMN",
      "glow-ups",
      "SAVINGS",
      "on 1,000s of products*",
      "Uni life, sorted.",
      "New season, new styles",
      "Because it’s never too early",
      "10% off for students when you spend £60.* T&Cs apply. Shop student >",
      "SLEEP",
      "from A to Zzz",
      "for students",
      "Top picks at great prices",
      "Our latest styles, just landed",
      "More to explore"
    ],
    "entity_key": "page:sen_01M2FZBJZPSASZAMNMF7T17X98",
    "similarity": 0.0473,
    "change_kind": "major",
    "significance": 0.7426000237464905,
    "summary_prev": "Sections affected: Menu, Don’t miss savings on 1,000s of products! Ends 12th Oct. T&Cs apply. Shop offers, AUTUMN, glow-ups, SAVINGS, on 1,000s of products*, Uni life, sorted., New season, new styles.",
    "rules_version": "rules-v1",
    "blocks_changed": 49,
    "text_delta_ratio": 0.2471
  },
  "entities": {}
}